Cars changed the world.
The Americans call them "Roaring Twenties", the "Roaring Twenties". Roaring, like the engines of the twenty million vehicles already in circulation and those of the four million that were produced every year in the United States. In Detroit the first assembly line, the brainchild of Henry Ford, churns out the famous Ford T.
In Italy the situation is a bit different. At that time production was limited to 49,000 vehicles a year and the car was not yet a mass asset.
It was in that context that the brothers Achille, Angelo and Carlo Verri of Milan decided to try their hand at a challenge that would take them far.
Their story begins with a journey and a meeting: a well-known industrialist of the time, one of the most intimate friends of Achille Verri, brought back stories, anecdotes and news, but above all he had the idea to put in suitcase some cans of a strange dark liquid, thick and sticky. “It’s called Indian Shellac. It’s a sealant. Over there, mechanics use it to seal engine gaskets and it works wonders”. Achille Verri had a shock: from those jars, happened by chance in his hands, his family's fortune would be born.
Arexons is born
Within a very short time, the Pik gasket sealant was launched on the market – ‘first-born’ of the newly formed Società Italiana Prodotti Arexons, called Arexons; a wholly made up name that had to convey the idea of American innovation to the consumers. It was immediately successful, and in a short time, Arexons became a faithful and loyal companion for mechanics and passionate motorists alike. Many other essential products for vehicle maintenance were soon added to the gasket sealant: among these, as early as 1938, the legendary Svitol Multi-purpose Lubricant.
Arexons changed name in 1950 and became “Società Italiana Prodotti per Auto e Locomozione S.I.P.A.L. Arexons SpA”. The number of workers increased and there were as many as 15 salespersons. FIAT was about to become Italy’s engine, the economic boom brought a car into every family, legends such as the Vespa and the ‘Topolino’ Fiat 500 emerged: Arexons car care products had become household names. Upon the death of Achille Verri in 1962, his vision had turned into reality: the Pik “Gasket Sealants” range, the Svitol releasing lubricant and the Rolin Fluid radiator liquid had turned a small company into an industry leader.
A technical partnership began with Ferrari, which would continue for more than 30 years. The collaboration led to the creation of the red silicone sealant called Motorsil D.
In the 80s, Arexons had become an established brand, standing for ever new and cutting-edge products developed by an ever fresh company, constantly looking for new ideas. It is thanks to this push that the concept of CAR CARE at Arexons expanded to the point of contributing to the development of a number of product lines, ready to satisfy motorists’ every need. The spirit of the beginnings and the desire to invent will always be part of the corporate DNA.
The latest from Arexons
At the end of 2007 KKR, the American private fund, sold FL Selenia and consequently also Arexons to PETRONAS, the acronym of Petroliam Nasional Berhad, the Malaysian state authority for gas and oil. The Petronas group, building on its 48,000 employees in more than 80 countries around the world, gives new life and international scope to the quality of the Cernusco sul Naviglio company.
The arrival of Petronas
At the end of 2007 KKR, the American private fund, sold FL Selenia and consequently also Arexons to PETRONAS, the acronym of Petroliam Nasional Berhad, the Malaysian state authority for gas and oil. The Petronas group, building on its 48,000 employees in more than 80 countries around the world, gives life and international scope to the quality of the Cernusco sul Naviglio company.
The excellence of Arexons products
Almost 100 years have passed since the beginning of the Verri brothers’ adventure. Today, some Arexons products have become actual brands within the Car Care range – the undisputed leader in the category from shampoos to radiator liquids – and also outside the car world, Svitol above all, whose name, in the imagination of Italians, now means multi-purpose lubricants and releasing products, turning the company into an example "Made in Italy” quality . At the Cernusco sul Naviglio premises, where both production and sales are and about 130 people work: purchasing an Arexons product, which offers excellent value for money, means rewarding Italian work. The philosophy of constant innovation, investment, quality, attention to the consumer and research into new technologies underlies Arexons’ commitment.
We have been taking care of your dearest assets for almost 100 years!
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